How to create a lead generation marketing campaign for your agencyDetermine your target audience. Determine what offer will attract your ideal customer. In testing, this increased the conversion by 32%. Unless you're one of the top advertisers, there's a lot of room for improvement in your conversion rate.
In fact, 10% of the top landing pages have conversion rates between 3 and 5 times higher than the average. During your initial research, you may have considered the LTV of an average potential customer when deciding the niche. They use web content reports to generate leads and collect six pieces of data from potential potential customers. Yes, it takes time to create valuable content that teaches and encourages your potential customers, but if you don't offer anything to visitors who aren't ready to buy, they may never return to your website.
An example of a qualified service lead is a customer who tells their customer service representative that they want to upgrade their product subscription; at this point, the customer service representative will raise this customer's level to the appropriate sales team or representative. It helps convert abandoned people into potential customers, which is huge considering that 97% of people will leave your landing page without converting. The lead generation campaigns with the highest conversion rate are those that deliver what they promise and create a seamless transition from ad text and design to the actual delivery. Using this technique, potential customers are assigned a numerical value (or score) to determine their place on the scale, from “interested” to “ready to sell”.
It occurs after you attract an audience and are ready to convert those visitors into leads for your sales team (i.e., sales-qualified leads). Once you onboard these leads, you must use scoring and encouraging leads to qualify those leads before sales can do their job. In other referral models, such as affiliate sales, you need your potential customer to buy before they pay you. Using the examples above, you could give a potential customer a higher score if they used one of your coupons, an action that would indicate that person is interested in your product.
Even if you're achieving all of your company's KPIs, it would be naive to see your lead generation funnel as “finished”. Finding the right lead generation process (and then refining it to satiety) can help your company convert traffic into leads and potential customers into loyal customers. Therefore, it's important from the start to work together in all departments to define what you want to achieve with lead generation strategies and also to analyze what the acceptable proportions of qualified marketing leads and qualified sales leads will be. If you've set up different channels for your lead acquisition efforts, this data will help you decide which channel to prioritize.
So in the world of lead generation, yesterday's approach is to rely on one or two channels to expand a list of potential customers and follow up with a phone call.