Creating a Lead Generation Marketing Campaign for Your Agency

Creating a successful lead generation marketing campaign for your agency requires careful planning and research. Learn how to determine your target audience, create valuable content, assign numerical values, and more.

Creating a Lead Generation Marketing Campaign for Your Agency

Creating a successful lead generation marketing campaign for your agency requires careful planning and research. To start, you need to determine your target audience and what offer will attract them. Research shows that testing can increase conversion rates by up to 32%. However, the top landing pages have conversion rates that are three to five times higher than the average.

When deciding on a niche, consider the lifetime value (LTV) of an average potential customer. To generate leads, you need to create valuable content that educates and engages potential customers. This content should provide something of value to visitors who may not be ready to buy yet. An example of a qualified service lead is when a customer service representative is told by a customer that they want to upgrade their product subscription.

This is then passed on to the appropriate sales team or representative. Lead generation campaigns with the highest conversion rates are those that deliver on their promises and create a smooth transition from ad text and design to the actual delivery. To determine the level of interest from potential customers, assign them a numerical value or score. This score can range from “interested” to “ready to sell”.

Lead generation occurs after you have attracted an audience and are ready to convert those visitors into leads for your sales team (i.e., sales-qualified leads). Once you have onboarded these leads, use scoring and nurturing techniques to qualify them before sales can do their job. For example, if a potential customer uses one of your coupons, this could be an indication that they are interested in your product and should be given a higher score. Even if you are achieving all of your company's KPIs, it would be wise not to see your lead generation funnel as “finished”.

Finding the right lead generation process (and then refining it) can help convert traffic into leads and potential customers into loyal customers. To ensure success, it is important for all departments to work together from the start to define what they want to achieve with lead generation strategies and analyze what the acceptable proportions of qualified marketing leads and qualified sales leads will be. Data from different channels used for lead acquisition can help you decide which channel should be prioritized. In today's world of lead generation, relying on one or two channels to expand a list of potential customers and follow up with a phone call is no longer enough.

Seth Munkberg
Seth Munkberg

Total social media nerd. Professional travel guru. Hipster-friendly tvaholic. Lifelong music specialist. Typical thinker. Professional zombie geek.

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