Lead generation is the process of attracting potential customers to your business and increasing their interest through nurturing, all with the ultimate goal of converting them into customers. It is a marketing tactic used to attract the attention of customers and convert them into potential buyers. Lead generation involves collecting a visitor's contact information through a web form, filtering the database to see which contacts have the most potential to become quality leads, and delivering those leads to the sales team for further inquiries. In order to generate leads, companies can use job applications, blog posts, coupons, live events, and online content.
Lead scoring helps companies determine how prepared the potential customer is to buy and keeps them informed about the parts of their lead generation process that aren't going well as planned. Companies must have a highly operational and well-equipped strategy in order for lead generation to deliver favorable results. When partnering with a lead generation company, it is important to ensure that they understand and share your company's common goal, objectives, and needs. Before developing any lead generation strategy, it is important to determine what you want your lead generation strategy to achieve.
A potential customer who shows more activity and involvement should be in the priority of the call compared to the one who hasn't opened the email. According to Capterra, 53% of the best-performing companies use CRM to generate leads and boost sales productivity.