Lead generation is an essential part of any successful business. It is the process of attracting potential customers and guiding them to your offers. In B2B marketing, lead generation is a longer process than in B2C, as there have to be several “touch points” before a company buys something from you. To help you get started, here are 11 lead generation examples from different industries and niches.
Job applications, blog posts, coupons, live events, and online content are all great ways to generate leads. You can also use laser-targeted and properly presented ads on Facebook to attract potential customers. Google search is another great option as users are usually already in the consideration phase when they have an intention or a problem they want to solve. YouTube and Google Display Network (GDN) are also great channels for lead generation.
YouTube can be used for “spectacular video ads” while GDN can be used for banners. Linkedin is probably the best B2B marketing channel, although it is the most expensive. With its segmentation options by job function, industry, company profile and company size, it won't be a problem to find the right people. Instagram can also be used for lead generation.
You can use location-based ads to target active users and then use Instagram story ads in the consideration phase. Quizzes are also a fun and engaging way to generate leads while learning about potential customers at the same time. Overall, there are many different lead generation strategies you can use to attract potential customers and guide them to your offers. Use these examples as is or add your own touch.
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