Inbound marketing for B2B lead generation has become an essential science for marketers. As the focus shifts towards continuous improvement through data, marketers are now being asked to apply a scientific approach to their art in order to create an efficient lead generation machine. Successful inbound marketing experts are taking on the role of analysts and accepting their responsibility to generate revenue, not just potential customers. They analyze and interpret the results of their efforts to make strategic business decisions and adjust their marketing strategies accordingly.
At g2m Solutions, we believe that if you are a salesperson or are about to hire one, you should look for a skill set that will help them be successful. Here is our list of the top 5 skills needed for lead generation:
1.MeasurementAn excellent inbound marketing specialist knows the importance of measurement and will have a solid process and methodology that aligns with your business objectives to help drive real change. With the right resources, they'll be able to plan, design and create a cost-effective lead generation and B2B content engine that converts visitors into leads and leads into customers.
2.CopywritingCopywriting is an essential skill for lead generation.
Our friend Jim Edwards wrote a book called “Copywriting Secrets” that can help you take your copywriting game to the next level quickly.
3.Generating TrafficGenerating traffic, also known as attracting visitors to your lead generation landing page, is another important skill for lead generation experts. Staying in the know may be the advantage you need to succeed in business, so subscribing to the growth blog can help you stay informed by receiving content updates directly to your inbox, putting you one step ahead of your competitors.
4.Funnel CreationCreating funnels is another important skill for lead generation experts.
Funnels are used to guide potential customers through the sales process and should be designed with communication skills in mind in order to properly address needs and objections, if any. Building a good relationship and trust with potential customers is key in order for them to eventually become customers of your company.
5.Sales MethodologyThe best sales methodology for business development & B2B sales is learning sales strategy, sales skills & Closing deals. As a result of their sales experience and industry experience, a lead generation specialist is seen as a virtual extension of a company or business team.
This disparity in turn makes the position of lead generation expert more popular among B2B organizations. Many marketing agencies will focus on the creative part of a campaign and will outsource the lead generation aspect to a third party. Lead generation experts offer services where they can generate new leads from outgoing telephone sales and pre-qualify potential customers to make the sales funnel more efficient. Marketers must be able to produce highly engaging and locally relevant content for their target buyer profile, which converts visitors into leads and potential customers into customers.
This is because lead generation is the sole purpose of why people promote in the first place; generating potential markets: turning leads into sales. The quality of a potential customer is determined by the probability that that potential customer will become a paying customer; the more likely it is, the higher the quality. Facebook offers detailed segmentation options that allow you to find the potential customers of your dreams based on several parameters, such as their interests, hobbies and preferences. Once the prospect gives you their email address, they become a lead and enter your sales funnel.
You must have knowledge of digital marketing because this is the modern way of collecting leads for the company. Finding multiple ways to interact with your potential customers will make you, as a company, more accessible and they will feel more comfortable becoming your customer. Now that you know who is an expert in lead generation, the job description and all the other basic skills of the profession.